{"id":60,"date":"2025-12-19T09:00:00","date_gmt":"2025-12-19T09:00:00","guid":{"rendered":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/2025\/12\/19\/raising-prices\/"},"modified":"2025-12-19T09:00:00","modified_gmt":"2025-12-19T09:00:00","slug":"raising-prices","status":"publish","type":"post","link":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/raising-prices\/","title":{"rendered":"Raising prices without losing customers"},"content":{"rendered":"<p class=\"anps-lead\">Margins erode quietly when costs rise and prices don\u2019t. A practical approach to pricing reviews.<\/p>\n<h2>Know your margin by product<\/h2>\n<p>Start with gross margin by product or service. The weakest lines are where a price change matters most.<\/p>\n<h2>Communicate early and plainly<\/h2>\n<p>Customers accept increases that are explained and announced in advance far better than surprises.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Margins erode quietly when costs rise and prices don\u2019t. A practical approach to pricing reviews. <\/p>\n","protected":false},"author":1,"featured_media":61,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cash-flow"],"_links":{"self":[{"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":0,"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/media\/61"}],"wp:attachment":[{"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preview.accounting.anpsthemes.com\/demo12e\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}